Whether you’re new here or have followed my work for a while, I thought it was the perfect time to pause, reintroduce myself, and share a bit of what’s been happening behind the scenes at LS|DS HQ!
About me and how I can help you…
I’m Lucie, a brand identity and graphic designer with a love for thoughtful design, strategy-led creativity, and building brands that feel just as good as they look. I typically work with independent brands, creative founders, and business owners who want their visual identity to authentically reflect the heart of what they do.
For me, great branding is more than just a logo. It’s about clarity, confidence, understanding brand values and creating something that feels aligned, elevated and a natural extension of you.
Over the years, I’ve worked with a wide range of clients- some at the very beginning of their journey, others well established, but ready to be reimagined. Whatever stage you’re at, I meet you there and help shape a brand identity that stands out and can grow with you.
Ways We Can Work Together
Here’s how I can support your brand in 2025 and beyond:
Brand Identity Design
From initial concept to final delivery, I’ll craft a brand that’s not only beautiful but built to work hard for your business.
Canva Kits & Templates
Everything you need to launch and grow your brand consistently… without the design overwhelm!
Creative Retainers
Need a designer in your corner on an ongoing basis? I’m your girl, with variable options available.
1:1 Sessions & Workshops
Practical, focused support for content creation, brand tools, or social media; one offs or regular sessions, it’s tailored to what you need right now.
The Hook
A creative community for small business owners to connect, collaborate and grow together. It’s a place to share ideas, ask for support, and cheer each other on. From monthly networking, business workshops and creative events too, it’s an incredible community to be involved in and inspired by.
Behind the scenes…
For the past year or so, I’ve been lucky enough to have the brilliant Fran Layzell supporting things in the studio. She’s a powerhouse designer in her own right, and it’s been such a joy to collaborate and bounce ideas around together.
Having her in the office has not only brought fresh perspective and energy, it’s also been a reminder of the magic that happens when creative minds work together.
I’ve always believed in the power of collaboration over competition, and Fran joining me in the day-to-day has made my work sharper, stronger, and way more fun.
When working with me, there’s a high chance that there’s an addition of Fran’s magic weaved into your project too. Sounds like a win win to me?!
What to expect?
• A vested interest in seeing you succeed.
• Bold branding that truly reflects you.
• Strategic & creative storytelling.
• Your business cheerleader.
• Empowering you to show up with confidence.
Let’s create something you’re proud to show off…
If you’re planning a rebrand, launching something exciting, or just feeling ready to elevate how your business shows up, I’d love to chat- feel free to pop into my inbox anytime at design@lucieselby.com.
Big love,
Lucie x