Lucie Selby
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Brand Identity Specialist & Graphic Designer based in Colchester, Essex. Providing creative services to small businesses locally, nationally & beyond.

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Lucie Selby | Brand Identity Specialist Providing creative services to businesses; Graphic & Web Design, Content Creation & Marketing. Founder of @thehookproject_ Based in Colchester.
Not Just a Brand. A Belonging. I worked with Vick Not Just a Brand. A Belonging. I worked with Vicki a few years ago to bring her vision of The Transformation Tribe to life. It’s a fitness community with a big heart and even bigger purpose. Fast forward to today and the energy, the message, the merch- it’s all being lived and loved by the people it was made for. Members proudly wearing the logo and feeling part of something bigger. It’s not just about looking good. It’s about creating a sense of identity, connection, and consistency, so people know they’ve found their place. That’s what branding builds when it’s rooted in strategy and story. I still get a buzz seeing this brand out in the wild (and wearing the T-shirt too!)... and I’d love to create something just as powerful with you. DM me if you’d like to chat about working together in 2026. Shall we get started??
I just wanted to say… A big thank you to everyone I just wanted to say… A big thank you to everyone who’s chosen to work with me this year. 2025 has not been an easy one! Budgets are tight, life can be tough, but when you pick me & trust me- know that I work my arse off to deliver a project that excites, provides huge value and will spur you and your business on to greater heights. Whether it’s branding, graphic design, workshops, content creation or cheering you on over @thehookproject_ I’m grateful to each and every one of you. @farlie_photography proud to have you as my wing woman and thank you for your endless support. Can’t wait to raise a glass or two tomorrow at our Xmas Party. Cheers all 🥂🫶🏻
Brand reveal time and this one’s extra special… Brand reveal time and this one’s extra special… Laura and I first teamed up back in May 2021, and since then, we’ve always found a way to keep working together (and cheering each other on from the sidelines too). Watching both of our businesses grow, shift and evolve has been lush. The rebrand for @thisisme_missb had been simmering for a little while, and about a month ago Laura pulled the trigger and we got to work! Small, intentional tweaks that make a big difference, reflecting the new direction she’s heading in. It’s full of colour and vibrancy, and I’m so excited to see Miss.B back in the kitchen… Thank you for trusting me (again!) with your brand- it’s always a pleasure! If you need branding (& a hype girl to match) give me a shout! 🙌🏻
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