Lucie Selby
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Brand Identity Specialist & Graphic Designer based in Colchester, Essex. Providing creative services to small businesses locally, nationally & beyond.

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Lucie Selby | Brand Identity Specialist Providing creative services to businesses; Graphic & Web Design, Content Creation & Marketing. Founder of @thehookproject_ Based in Colchester.
Brand glow ups hit differently when the energy mat Brand glow ups hit differently when the energy matches the expertise. Working on @bigfishphoto1โ€™s refresh was such a good reminder of this. I met Sadie on a photo walk (thank you @thehookproject_ & @farlie_photography ), and within minutes you could feel it- her warmth, vibrancy & personality. But her brand wasnโ€™t fully carrying that same energy. And when youโ€™ve built a long, respected career, your brand should feel like a true extension of you. So we didnโ€™t reinventโ€ฆ we refined. โ€ข A more vibrant colour palette to reflect her personality โ€ข An alternate inline logo for flexibility โ€ข A custom brand pattern for packaging her photography products โ€ข A script accent to bring in that human, personal touch Plus a 20-page brand guidelines document so everything stays consistent, confident and clear going forwards. Most rebrands donโ€™t need a dramatic overhaul- they need alignment, a tweak, or a clearer articulation of whatโ€™s already there. Once that reframe is created, it clicks; Clarity. Confidence. Momentum. Sadie- thank you for trusting me with your evolution. What a career. What a next chapter ๐Ÿ™Œ๐Ÿป
Strong branding isnโ€™t just about looking cohesiveโ€ฆ Strong branding isnโ€™t just about looking cohesiveโ€ฆ itโ€™s about removing friction from your day-to-day decision-making. When your positioning is clear and your identity is built strategically, hesitation is replaced with confidence. Youโ€™re no longer questioning every post, every visual, or every message. The direction is already defined. And that confidence is felt. When youโ€™re excited about your brand and certain in how you communicate it, your audience picks up on that energy. In the same way they sense uncertainty when something feels forced or inconsistent. So, how does your brand feel right now- confident or cautious? If itโ€™s the latter, it might not be a motivation issue. It might be a clarity one. My DMs are open if youโ€™re ready to get started ๐Ÿ™Œ๐Ÿป
These ladies smashed itโ€ฆ I had the pleasure of de These ladies smashed itโ€ฆ I had the pleasure of delivering a Canva Masterclass to these 4 brilliant small businesses on Monday at such a great venue in Chelmsford called @city_space_chelmsford. We had 3 hours of hands on, practical help, with me showing them how to navigate the core tools within Canva, design tips, layout best practices, export advice and how that is all so closely tied with how you show up on Instagram. TBH we couldโ€™ve spent 3 days there working on things- but this workshop was designed to get people started, find confidence and empower them to just get started. That acceptance of getting it done over striving for perfection releases you to just tell people what youโ€™re doing and what problem you solve. If you donโ€™t give the market your brand story- theyโ€™ll make up their own version for you! It was so nice to see everyone creating more confidently by the end and Iโ€™ve started to see the posts hitting grids today too- huge well done ladies! If you want to level up your Canva, Iโ€™m now only offering 1:1 sessions, or will deliver a session that you organise with your small biz friends. If this sounds like a bit of you, get in touch! โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€” Lucie Selby | Brand Design & Canva Educator
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